offshorelop.blogg.se - The adventure of Hatim body all photo

This depicted the strength and adventures of Hatim. Showcased as he jumps from the top tearing and smashing the billboard into pieces. We created a larger than life 3d body of Hatim. The campaign also showcased an innovation in the form of creating a 3 dimensional Hatim on billboard. Various innovations in Mumbai and Delhi were executed -Hatim lifting the billboard on his shoulder, Hatim tearing the billboard with his sword, Larger than life cut out. For Mumbai and Delhi which are the key markets for trade we used normal print depicting a 3DĪpart from using the large format hoarding our attempt was to leave no stones unturned to attract the eyeballs in the form of various cutouts with 3D effects and LED lights. The Strategy was to create aura of large format media inventory only. The campaign was planned in such a way that it had very high impact translating in to High OTS and Innovation as a impact/buzz multiplier.īrief translated to Visual Action BillboardsģD billboards Hatim breaking out of the Billboardīrief translated to Visual Hatim Lifting Mobile Van The brief was to create a high visibility and cutter breaking campaign. The key thought process was to envisage the adventures and strength of Hatim through the Out of Home media. The creative were also rendered to the extent where Hatim is lifting the Billboard on his shoulders and also the billboard is cut into pieces by Hatim using his sword. Larger than life cut out depicting the strength of Hatim. The creative were rendered to use create a There were various media formats used in the campaign like unipoles, mobile vans, and billboards. Since the primary objective was to ensure that Adventures of Hatim is registered well with the audience thus all creative’s for OOH were done in a way that ‘Hatim’ was the real hero and stood out in all creative renditions. Outdoor – Specific creative strategy(ies) by market and / or demography :

Translating to OOH – Play on scale and impact to drive initial viewership – To ensure that the grandeur of the show to be translated to OOH – To bring out the character’s physical strength, wisdom and generosity through the platform of adventure – “Adventures of Hatim”.

Cues from the show & promo: – Content and treatment is very strong – visual cues for imagery are available.

We had to ensure that the grandeur of the show can be translated in OOH, and bring out the character’s physical strength, wisdom and generosity through the platform of adventure and register the launch of the new show and generate high level of awareness amongst the TG.

Translate aesthetic proposition of the show to OOH.

The show was launched with the objective of targeting the youth and Females not only in Metro’s and Large Towns but also in smaller towns. The show is produced by makers of the ‘Mahadev’ which has been a tremendous success on the channel. With a larger than life overview of Hatim’s adventure and use of high end computer graphics it proves to be one of a kind project on Indian Tv. Adventures of Hatim is based on the popular folk tales of Hatim.

Life OK wanted to launch their big ticket thriller, Indian Action and.TG: CS4+ MF – Primary TG – Kids & their parents – Secondary TG – Mass.Show time & launch date : 8-9 pm, 28th December 2013.Markets : Mumbai, Delhi, Gujarat (1Mn+ towns), UP.Launch of a new show “Hatim”, which is Channel’s P1 property.